Enquiry-Asset Valuation and Unrealised Revenue Risk

A conservative valuation of unrealised enquiry assets and associated revenue risk

The Enquiry-Asset Valuation is a paid, one-off professional assessment that examines past enquiries which did not convert and estimates their unrealised commercial value under reasonable, conservative follow-up conditions.

Rather than treating these enquiries as lost or irrelevant, the valuation approaches them as commercial assets that were never fully worked.

In high-value jewellery and gemstone purchases, many genuine buyers do not decline. They pause. They delay. They revisit decisions months later or not at all simply because the original enquiry was never returned to at the right moment.

This service exists to quantify what that quiet attrition represents.

It does not promise revenue. It provides clarity, risk awareness and commercial insight so informed decisions can be made.

This valuation exists to inform decisions, not to sell services.

Grounded judgement, not shortcuts

This work is not produced by an AI shortcut or a generic spreadsheet.

It is informed by over 30 years of marketing experience, a practical understanding of how high-value jewellery and gemstone purchases are actually made, a respect for the caution and ethics that underpin the trade and a deliberately conservative approach to commercial assessment.

That combination matters.

Without it, this type of analysis quickly becomes speculative. Here, it is grounded in professional judgement, real-world purchasing behaviour and an understanding of long decision cycles where trust, timing and discretion matter as much as price.

Who this service is for

The Enquiry-Asset Valuation is designed for jewellers and gemstone traders who:

• Handle high-value or considered purchases

• Experience long and unpredictable decision cycles

• Receive enquiries that go quiet rather than clearly decline

• Suspect money is being left on the table but cannot quantify it

It is particularly relevant for businesses offering custom pieces, bespoke commissions or investment-grade stones where decisions are rarely immediate.

In most high-value jewellery and gemstone businesses, this information is simply not visible without stepping back from day-to-day operations.

What is reviewed

This valuation focuses exclusively on historic enquiry behaviour.

Depending on data availability, this may include:

• Website enquiries

• Email enquiries

• Quote requests

• Custom design enquiries

• Past showroom or appointment enquiries

• Manual records, spreadsheets or CRM data where available

No automation, software or system changes are required.

What is analysed

The assessment examines:

• The volume of unrealised enquiries over a defined period

• Typical enquiry intent and seriousness

• Average price ranges and deal sizes

• Time-lag behaviour common in high-value jewellery purchases

• Reasonable re-engagement windows based on buyer psychology

• Handling gaps that increase expiry and revenue risk

All assumptions are conservative, transparent and clearly stated.

The valuation is grounded in your historic enquiries rather than industry averages or generic benchmarks.

What you receive

You receive a concise, plain-English report typically 5 to 7 pages in length, including:

Unrealised Enquiry Overview
A clear summary of how many enquiries stalled or went dormant and why this is common in high-value purchasing.

Opportunity Range Estimate
A conservative and an upper-range estimate of what those enquiries may reasonably represent under improved handling. This is not a forecast and not a guarantee.

Risk Notes
Identification of where enquiry value is most likely being lost due to time delays, lack of follow-up or manual handling limits.

Priority Observations
Professional commentary on which parts of the enquiry lifecycle matter most and where change would have the greatest impact if addressed.

Decision Clarity
Guidance on whether it is commercially sensible to do nothing, make small adjustments or explore structured follow-up options in the future.

What this service does not include

To keep the valuation ethical and focused, it does not include:

• Revenue guarantees

• Automation setup

• Messaging campaigns

• Software installation

• Ongoing management

Those are separate decisions and considered only if and when appropriate.

Pricing

Pricing reflects professional analysis, senior-level judgement and industry-specific expertise rather than software access or automation.

Many clients treat this as a small, fixed cost to gain clarity on a much larger, unmanaged exposure.

Typical investment ranges are:

Small studio or independent jeweller
AUD $900 to $1,400

Established retail jeweller or specialist gemstone trader
AUD $1,500 to $2,500

Pricing is confirmed upfront based on enquiry volume and data accessibility. Payment is made in advance. Delivery is within 7 to 10 business days once data access is provided.

Why this service exists

Most jewellers insure their stock, value their stones and carefully track physical assets.

Very few have ever been shown the commercial value of enquiries that quietly expired.

The Enquiry-Asset Valuation exists to bring that hidden asset into focus so decisions can be made with clarity rather than guesswork.

Why jewellers and gemstone traders say yes

Because it allows you to say:

• “We suspected this but could not quantify it”

• “At least now we know the scale”

• “This explains why revenue feels unpredictable”

• “This gives us a rational basis to act or deliberately not act”

For many owners, the value lies not in taking action, but in finally knowing whether action is warranted at all.

Valuation reduces emotional decision-making and replaces assumptions with perspective.

Next step

Proceed With Enquiry-Asset Valuation

Complete a short form to confirm scope and suitability and proceed to secure payment. You will receive confirmation and next steps immediately.

This assessment stands alone and does not obligate you to any further service.

About Solis Web Tech

At Solis Web Tech, we support jewellers and gemstone traders who want greater clarity and discipline in how enquiries are handled over time.

While the Enquiry-Asset Valuation stands on its own as an independent assessment, it also reflects the broader philosophy behind Solis. Ensuring that genuine enquiries are not quietly forgotten is central to our work. This approach has been shaped by more than 30 years of hands-on marketing experience in high-trust, high-value sales environments where timing and follow-up matter as much as presentation.

When appropriate, Solis provides structured, low-key follow-up using carefully controlled AI and SMS messaging that supports existing sales conversations rather than replacing them. The emphasis is always on respectful communication, brand alignment and clear oversight. There is no noise and no unnecessary complexity.

Solis is designed for jewellers and gemstone traders who value considered growth, measured decision-making and clear accountability. If you would like to see how this approach works in practice, you can find me on LinkedIn and request a complimentary demonstration video.