Case Study: Jewellery Retailer Recovers Lost Revenue Through AI and SMS Lead Re-Engagement

A busy Queensland jewellery retailer had a growing problem; Years of advertising had filled their database with 1,842 enquiries yet only a small fraction ever became appointments or sales. The rest sat untouched because the team was already stretched with day-to-day work.

This case study shows how Solis Web Tech used an AI driven SMS workflow to re-engage those dormant leads, book new consultations and turn past advertising spend into $76,500 in fresh revenue without adding extra workload for staff.

Executive Summary

Industry: Fine jewellery retail
Database size: 1,842 dormant enquiries
Campaign length: 14 days
Engagement rate: 38.7 percent
Booked appointments: 61
Confirmed sales: 15
Revenue generated: $76,588
AOV: $5105
Upfront cost: $0

This case study shows how a Queensland jewellery retailer re-engaged stale enquiries with an AI driven SMS workflow provided by Solis Web Tech. The campaign converted dormant contacts into bookings without new advertising spend.

Client Background

The client is an established jewellery retailer specialising in engagement rings, remodels, custom designs and high value repairs. They operate a busy showroom with a small team that manages sales, customer service and design consultations.

Over several years the store had collected enquiries from:

website forms
Facebook promotions
design appointment requests
event sign ups
in-store conversations

These leads were stored but not actively managed after the first contact.

The Core Problem

The business had 1,842 old enquiries that were no longer receiving follow-up.

Baseline issues included:

No system for re-contacting older leads
Staff did not have time to manage outbound communication
Past advertising costs felt wasted because leads went cold before conversion
No clear visibility on which enquiries still held interest
Only 2 to 4 percent of historical leads converted before Solis stepped in

The owner believed the list was no longer useful. They expected minimal responses due to age, silence and contact fatigue.

Objectives

Solis Web Tech set three practical goals.

Identify which dormant leads were still interested in engagement rings, remodels or custom work.
Recover appointments without adding workload to staff.
Convert old advertising costs into measurable revenue.

The client wanted a low risk solution that did not require scripts, training or system changes.

Solis Web Tech Solution

Solis Web Tech delivered an AI driven SMS re-engagement workflow that contacted every dormant lead with short, simple and human-style messages. The purpose was to check interest and remove friction. No pressure and no sales language.

Campaign Setup

Imported the full database into a secure environment
Cleaned and verified contact data
Segmented enquiries by service type
Created SMS sequences tailored to each segment
Used a ChatGPT powered sales assistant to reply instantly
Set up booking prompts linked to the client’s calendar

Why SMS?

Previous internal attempts at re-engagement used email only.
Email produced a 3 percent average reply rate.
SMS was chosen because jewellery buyers respond faster through mobile chat.

Operational Method

Messages were delivered across 14 days
AI handled all conversational replies
Staff only received confirmed appointment notifications
No manual outreach was required from the retailer

This removed all workload while delivering consistent contact.

Results After 14 Days

Engagement

1,842 leads contacted
713 replied
Engagement rate of 38.7 percent

Sales Pipeline

204 requested details about rings, remodels or design sessions
61 booked appointments
15 made a purchase during the campaign window

Revenue

$76,588 in confirmed revenue
$0 upfront cost
Paid only for outcomes
The campaign created an ROI that exceeded past advertising performance.

Comparison to Baseline

Before Solis Web Tech:

2 to 4 percent of older leads converted
During the campaign:
More than 20 percent moved into active conversation
61 booked appointments
The difference shows the clear recovery of lost demand.

Business Impact

The client reported several operational improvements.

Reduced workload

The team did not need to call or message old contacts.
The AI assistant handled every step.

Recovered past advertising value

Thousands spent on old campaigns produced new revenue without additional spend.

Improved visibility

The owner gained a clear view of which services attracted the most reactivated interest.

Better appointment flow

The showroom gained steady consultation bookings without new promotions.

Client Statement

“We thought the list was too old to bother with. The responses surprised us. Staff did not need to do anything. Appointments came through quickly. Several customers said they always meant to come back. This made a real difference to our month.”

Conclusion

This case study shows that a jewellery retailer can recover significant revenue by re-engaging old enquiries through a structured AI and SMS workflow. Solis Web Tech delivered measurable outcomes without increasing staff workload or advertising costs.

Dormant leads are not inactive. They only need a clear and simple way back into the buying process.

About Solis Web Tech

At Solis Web Tech, we specialise in helping jewellery stores turn dormant data into new revenue. Our AI + SMS systems reactivate old leads, transform forgotten databases into booked appointments and generate repeat sales through friendly, automated conversations that sound genuinely human.

We build the data and automation infrastructure that gives jewellery owners clarity, consistency and control with no upfront costs. We work on a performance-only basis, meaning we only earn when your reactivated leads turn into sales.

We work with jewellers who are serious about growth and ready to put dormant leads back to work. If that’s you, book your private (bespoke) AI + SMS demo today >>>Sylvana's Calendar