Enquiry-Asset Valuation

A Conservative Assessment of Unrealised Enquiry Assets and Associated Revenue Risk

The Enquiry-Asset Valuation is a paid, one-off professional assessment examining past enquiries that did not convert and estimating their unrealised commercial value under clearly defined and conservative handling assumptions..

Rather than treating these enquiries as lost or irrelevant, the valuation approaches them as commercial assets that were never fully measured.

In high-value jewellery and gemstone purchases, genuine buyers rarely decline outright. They pause. They delay. They revisit decisions months later or not at all simply because the original enquiry was never revisited at the right time.

This service exists to quantify what that quiet attrition represents.

It does not promise revenue.

It delivers a written financial assessment of unrealised enquiry exposure.

The assessment is independent and does not assume further engagement.

Grounded Judgement, Not Assumption

This assessment is not generated by automation or generic templates.

It is informed by more than thirty years of commercial marketing experience, practical understanding of high-value jewellery purchasing behaviour and a deliberately conservative approach to financial modelling.

Disciplined judgement prevents this type of analysis from becoming speculative. Here, assumptions are transparent, restrained and grounded in real decision cycles where trust, timing and discretion matter as much as price.

Who This Service Is For

The Enquiry-Asset Valuation is designed for jewellery retailers, specialist gemstone traders and manufacturing businesses who:

• Handle high-value or considered purchases
• Experience long and unpredictable decision cycles
• Receive enquiries that go quiet rather than clearly decline
• Suspect revenue leakage but lack measurable clarity

It is particularly relevant for bespoke commissions, custom work and investment-grade stones where timing is rarely immediate.

In many high-value businesses, this exposure remains invisible without stepping back from daily operations.

What Is Reviewed

The valuation focuses exclusively on historic enquiry behaviour.

Depending on data availability, this may include:

• Website enquiries
• Email enquiries
• Quote requests
• Custom design discussions
• Appointment records
• Manual logs, spreadsheets or CRM data

No new software, automation or system changes are required.

What Is Analysed

The assessment examines:

• Volume of unrealised enquiries over a defined period
• Typical intent and seriousness levels
• Average deal sizes and pricing ranges
• Time-lag behaviour common in high-value purchasing
• Reasonable re-engagement windows
• Handling gaps that increase revenue exposure risk

All assumptions are conservative and clearly stated.

The valuation is grounded in your historic enquiry data rather than industry averages.

What You Receive

A concise written report, typically five to seven pages, including:

Unrealised Enquiry Overview
A summary of stalled enquiry volume and why pause behaviour is common in high-value categories.

Opportunity Range Estimate
A conservative and upper-range estimate of what those enquiries may reasonably represent. This is not a forecast and not a guarantee.

Revenue Risk Notes
Identification of where enquiry value is most likely being lost through time delays or structural gaps.

Priority Observations
Professional commentary on where adjustment would have the greatest commercial impact.

Decision Clarity
Clear guidance on whether it is commercially sensible to do nothing, adjust processes or consider structured follow-up.

What This Service Does Not Include

To preserve objectivity, the valuation does not include:

• Revenue guarantees
• Automation setup
• Messaging campaigns
• Software installation
• Ongoing management

Those are separate considerations and only explored if appropriate after the valuation.

Investment

Pricing reflects senior-level analysis and industry-specific judgement.

Typical ranges:

Small studio or independent jeweller
USD 900 to 1,400

Established retail jeweller or specialist gemstone trader
USD 1,500 to 2,500

Final pricing is confirmed upfront based on enquiry volume and data accessibility. Payment is made in advance. Delivery is within seven to ten business days once data access is provided.

Why This Service Exists

Most businesses operating in the jewellery and gemstone sector insure their stock, value their stones and monitor physical inventory carefully.

Very few have measured the commercial value of enquiries that went quiet.

The Enquiry-Asset Valuation exists to bring that hidden asset into view so decisions can be made with clarity rather than assumption.

Next Step

Proceed with Enquiry-Asset Valuation.

Complete the short scope form to confirm suitability and secure your booking. Confirmation and next steps follow immediately.

This assessment stands alone and does not obligate you to further services.

About Solis Web Tech

Solis Web Tech specialises in structured Enquiry-Asset Valuations for jewellery and gemstone businesses operating in high-trust, high-value markets.

The assessment examines inbound enquiry data to determine whether measurable revenue exposure exists.

Where valuation findings indicate material opportunity and internal priorities align, Solis can support disciplined implementation through carefully controlled digital systems, including AI-supported messaging where appropriate. These systems are applied selectively and with discretion.

Solis is designed for jewellery and gemstone traders who value considered growth, measured decision-making and commercial accountability.

To explore whether the Enquiry-Asset Valuation framework is appropriate for your business, connect with Sylvana Seymour on LinkedIn.