How Much Does a Small Business Website Cost in Australia?

For many small business owners, the cost of a website feels like a mystery. Some hear it can be done for a few hundred dollars, while others are quoted thousands. The truth is that website pricing depends on several factors, including the size of the site, the features you need and the level of expertise you hire.

Here is a breakdown of what goes into the cost of a small business website in Australia and what you can expect to pay.

Basic Websites

A simple website with 3 to 5 pages is usually; a home page, about page, privacy policy page, services page and contact page is the starting point for most small businesses. These sites provide essential information and help customers find and contact you.

In Australia, basic websites usually cost between $1200 and $2500 depending on design quality and whether you include extras like a blog or photo gallery.

Intermediate Websites

If you need more features, such as booking systems, multiple service pages or blog content, the price increases. These websites often require more custom design, better content strategy and integration with tools such as email marketing or payment gateways.

An intermediate website for small businesses in Australia generally costs between $3000 and $5000.

E-Commerce Websites

For retailers or service providers selling online, an e-commerce site is essential. These websites include product pages, shopping carts and secure payment systems. Costs rise because of the added complexity and security required.

In Australia, small e-commerce websites often start at $3000 and can reach $10000 or more, depending on the number of products and custom features.

Ongoing Costs

The upfront build is only part of the cost. You also need to budget for ongoing expenses, including:

• Domain name ($20–$40 per year)

• Hosting ($150–$400 per year)

• Maintenance and updates (varies depending on whether you manage it yourself or hire a professional)

These recurring costs ensure your site stays secure, fast and reliable.

Why Cheaper Is Not Always Better

It can be tempting to choose the cheapest option, but a poorly designed site can hurt your business more than help. Slow speed, bad mobile design and weak SEO mean fewer enquiries and lost customers. A well-built site pays for itself by bringing in more business.

The Bottom Line

In Australia, the cost of a small business website depends on your goals and needs. A basic site can start under $2,000, while e-commerce and advanced features increase the investment.

The most important thing to remember is that a website is not an expense, it is an investment. A well-built site makes you visible in Google, builds trust and helps turn visitors into paying customers.

Ready to invest in a website that grows your business? Check out our website packages today and see how affordable professional websites can be.